In today’s fast-moving world, the most powerful brands aren’t built on slogans or campaigns alone. They’re built on stories that resonate—stories that align who you are on the inside with how you show up in the world.
Shannon Dunn has been shaping such narratives for more than 30 years. As a journalist, strategist, and brand voice leader, she brings the precision of media with the intuition of human connection, crafting messaging that doesn’t just inform, but transforms.
Her process begins by listening deeply: uncovering the essence of a brand, organisation, or leader. Through careful questioning and research, she identifies the core truth that often gets lost in layers of complexity. From there, she distills that essence into a clear narrative framework, one that captures not only what an organisation does, but why it exists and how it impacts lives.
That framework then comes to life in multiple ways: brand voice guidelines, campaign messaging, executive speeches, investor communications, and media features. Shannon ensures consistency across every touchpoint, so the message is never fragmented, but woven into the DNA of the culture.
Whether it’s guiding executives through a rebrand, helping global organisations articulate their purpose, or building strategic storytelling for social impact, Shannon’s approach goes beyond communications. She ensures every message is anchored in truth, designed to connect across cultures, and strong enough to carry impact well beyond the boardroom.
But more importantly, it lives in the culture of the companies she works with… the trust they build, the people they empower, and the stories they carry into the world.
Her work has been featured in publications including USA Today, WellBeing, Australian Natural Health, North&South, Healthline and many others. But more importantly, it lives in the culture of the companies she works with… the trust they build, the people they empower, and the stories they carry into the world.
In a marketplace where noise is everywhere, Shannon helps organisations cut through with narratives that matter. Stories that don’t fade after the campaign ends, but become the foundation of brand identity, cultural alignment, and long-term impact.
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