Clarity. Connection. Creative Impact.
Shannon Dunn is a journalist, strategist, and brand storyteller with over 30 years’ experience across media, public relations, corporate communications, publishing, business and social impact. Her work spans industries and sectors, but always carries the same thread: helping people and organisations clarify their message, amplify their purpose, and create impact that lasts.
Through Moonbeam Creative, Shannon partners with businesses, visionaries, and changemakers to transform ideas into clear strategies, compelling stories, and tangible results. Whether shaping brand positioning, crafting campaigns, or developing creative assets, she brings both precision and heart to the process.
Author & Award-Winner
Beyond her consulting work, Shannon is the author of books for both children and adults, including co-author of The Adventures of Tao & Friends, a series that blends wisdom and imagination to help young readers grow in courage, kindness, and connection with nature. A Chamber of Commerce Outstanding Business Award winner, she is dedicated to helping other businesses, brands and visionaries find and amplify their voice. Shannon also builds platforms that foster more honest, human connection in a digital world, spaces designed to remind us what matters most.
Holistic Beauty & Health Expert
Her career has included roles as a sought-after eco beauty editor and the first CertClean Clean Beauty Awards judge chosen outside North America, a position she held for five years, establishing her as a trusted voice in holistic health, sustainability, and conscious living. These experiences continue to inform her approach to brand storytelling, blending journalistic precision with a deep awareness of human connection and wellbeing.
Shannon’s perspective is shaped not only by her professional journey but also by her lived experiences. Having spent more than 25 years in the USA and New Zealand before returning home to Australia, she brings a global lens to local impact. A mother of two, she balances her work with a deep commitment to family and community.
At the centre of it all is Shannon’s mission: to turn ideas into impact and stories into connection, helping people and brands communicate with clarity, integrity, and resonance.
Visit Shannon on LinkedIn.
